Logo Design & Branding

Whether you’re looking to redesignrealign or create an entirely new brand, I ensure all aspects of your company (history, values, philosophy and ideas) show through in your brand identity.

Branding provides a unified vision for your product or company, and a brand identity system provides the tools that you need to help build your brand.

Logo design, corporate identity and branding all play a major part in the emotional response you get from your customers.

My favourite definition of branding is one that Seth Godin gave;

"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer."

Based on market research, some ‘design magic’ and exploration of ideas I come up with a brand that connects your business with your customers.