Branding & Brand Management
Strong branding is at the core of every successful company. In my work, I have focussed on creating timeless, strategic logos and brand identities that resonate with audiences. My experience spans industries, and my approach is always rooted in research, storytelling, and visual cohesion.
My focus in the last couple of years has been on brand strategy and visual identity for corporate and sub-brands. Implementing and establishing a centralised brand governance system that streamlines access to assets, templates and guidelines across the organisation.
Development and roll-out of sub-brands, ensuring a cohesive yet distinct visual identity while driving brand awareness.
